Live Help (Start Chat)
Download syllabus copy Download printable copy

PPC Training


Pay per click is an internet advertisement method in which advertiser pay the publisher when the ad is clicked. The ads are displayed in un­organic results. PPC is an affiliate model and part of search engine marketing. It is all about creating a campaign and bid on relevant keyword. The campaign stays as effective and efficient as possible by tracking keyword success. PPC will help to meet business needs and increase conversion rates of the enterprise. An un­appropriate value range settings may lead to lose tons of money. PPC training enables students to efficiently estimate the value of the campaign according to the budget.

Dot net training institute is pioneers in PPC Training in Hyderabad. The designed training curriculum teaches market analysis of the campaign, how to target ads, how to bid, where to rank and what terms are overpriced. The training will explore the innovative skills of the student to enhance insight of analytics of campaign and guidance to excel Certification from Google Ad words. Our trainer is experienced and certified Professional.

Dot net training institute is the trusted institute and recognised as the best PPC training institute across the globe, evolve learning methodologies which help to catalyse the conditions and we are specialized in shaping brilliant minds that are efficient and versatile so that students can drive successful career in present technological world..


  • Increase Web Site Traffic
  • Increase Lead Generation
  • Increase Online Sales revenue
  • Achieving or increasing measurable ROI
  • Improving brand/product awareness or reputation
  • Increase offline sales revenue
  • Developing an effective and methodical Strategy
  • Integrating Search Marketing Analytics into a single dashboard
  • Integrating Search Marketing data with CRM and other marketing systems


  • Strong Command in Internet
  • Basic SEO Knowledge
  • Good command in English language
  • Effective Content Writing Skills


  • Regular classroom based training..
  • Fast Track(1-1): No of hours per day can be as per convenience of participant.
  • Duration(1-1): 20 days
  • Weekend classes are available for this course.
  • Online 1-1 training: please send us your request to orcall +91 4027841517 / 27815225 / 8555823343

PPC Training Syllabus

  • Basics of Online Marketing
  • Google Certification Exams (GCP)
  • Benefits of AdWords from other Platforms
  • Setup an AdWords Account
  • AdWords Interface Overview
  • AdWords Dash Board Overview
  • Billing in AdWords Interface
  • Understanding Objective of Campaign
  • Account Limits in an AdWords Account
  • Location and Language Settings (advanced)
  • Networks and Devices – Enhanced Campaign
  • Bidding and Budget – Flexible Bid Strategies
  • Scheduling: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Network Only)
  • IP exclusions – Exclude IP Address
  • Flexible bid strategies
  • Experiment
  • Objective of an Ad Group
  • Keyword Match Types (Exact, Phrase, Broad and Negative Matches)
  • Use of Keyword Planner
  • Text Ad Format – Best Practices
  • Quality Score and Its Importance
  • Comprehending the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Auction Insights Reports
  • Columns Customization
  • Alerts Setting
  • Automated Rules for Ad Groups and Keywords.
  • Application of Filters
  • Identifying and Removing Duplicate Keywords


  • Objective of Display Network Campaign
  • Concept of CPM and Branding
  • Automatic & Managed/Manual Placements
  • Placement Tool
  • Contextual Targeting Tool (Display N/W)
  • CPC Bidding and CPM Bidding
  • Remarketing and similar audiences
  • Topic targeting, interest targeting, display keyword targeting
  • Creating an Online Video Campaign (YouTube Ads)
  • Ad Formats/Types in AdWords
  • Text Ads and their Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and FAQ’s
  • Video Ads Formats ­ (In­Search, In­Display, In­Stream)
  • Ad Extensions & it's importance
  • Ads Preview and Diagnosis – For individual Keyword
  • Ad Text Trademark Policies
  • Dynamic Keyword insertion ads
  • Purpose of Conversions
  • Create/Generate the Conversion Tracking Code
  • Tracking the Cross Conversions
  • Conversion Optimizer, Enhance CPC (eCPC)
  • Conversion Tracking Ideology
  • Dimensions Reports Importance
  • Google Analytics Tool and Benefits
  • Segmentations & it's importance
  • User Access Levels
  • My Client Centre (MCC)
  • Administrative Access
  • Standard Access
  • Read Only Access
  • Email Only Access
  • Terminate Access
  • Grant Access
  • API
  • Change History Tool
  • AdWords Editor (Standalone) Tool
  • Google Analytics Tool
  • Display Planner Tool
  • Keyword Planner Tool
  • Merchant Center for PLA’s, Feeds
  • Opportunities Tab
  • AdWords Questions n Answers
  • AdWords Live Project
No faculty for current course

Post an Enquiry

Email Id
Contact No
Scroll to Top